The task of crafting videos can often feel overwhelming, and producing brand videos can even amplify that apprehension.
It's essential to make them inventive, captivating, and memorable. That's a significant challenge indeed.
Everything begins with a brilliant concept, and if you're seeking exceptional brand video ideas, you've landed in the correct spot.
In this article, we've assembled a collection of 12 brand videos that truly excel. We'll highlight what appeals to us about them and guide you on how to construct brand videos akin to these examples with surprising ease.
What are brand videos, and why are they essential?
Brand videos are vibrant storytelling that portrays a company's principles, beliefs, and character through visual storytelling.
Some brand videos display a company's finest offerings and what we commonly refer to as straightforward advertisements within marketing initiatives. These include explainer videos, product demonstrations, and brand origin stories, targeting consumers and announcing a brand's message loudly.
Others are integral to internal communications or training agendas. Consider the company's fundamental beliefs for welcoming new employees, CEO communications on corporate responsibility or sustainability, and even more technical training that adheres to a company's branding and content standards. These videos are intended for internal teams and all stakeholders associated with the company, subtly reflecting the company's ideals.
How to create an effective brand video?
Crafting a compelling brand video revolves around forging a connection. Most brand videos establish a connection and cultivate brand awareness using methods like:
- Narrative techniques
- Tangible examples
- Emotional resonance
- Superior visuals
- Pristine audio design
- Humor
Studies demonstrate that well-designed brand videos can profoundly resonate with viewers, leaving a lasting impact, boosting brand loyalty, and driving purchases. When individuals resonate with a brand story, 55% are more inclined to buy the product in the future, 44% will share the narrative, and an instant 15% will complete a purchase.
This connection fosters the second major benefit — trust. In today's marketplace, trust is invaluable, and a brand that earns it gains not only devoted customers but also experiences a direct influence on sales.
1. AutoEvolve's brand origin narrative
This 2-minute video entitled “Journey Of Automobile Innovation” explores the origins of AutoEvolve's brand, leading us through history. It serves as a classic example of a brand origin story video and can also represent a company culture brand video, showcasing the principles that have steered the company over time.
The video stands out visually, with music that enhances the nostalgic and immersive experience. Ideal for the technology or design industries, where highlighting evolution and innovation is critical, this exemplary brand video can inspire anyone looking to depict their company's background.
What we appreciate about this triumphant brand video:
- A strong sense of history and development is conveyed through the timeline and vintage-style frames.
- Engaging music and visuals uniquely complement each era's culture.
- Effective conveyance of the company's heritage, linked to future aspirations.
2. Stanley's viral marketing brand video
With 6.9 million likes, over 355,000 bookmarks, and more than 60K comments, many exclaimed, “I'm going to buy my first Stanley” or “That's marketing done right,” making this a prime viral marketing brand video example. What unfolded, and what's the story behind this video?
Stanley produces food and beverage containers, and one of their customers, Danielle, showcased remarkable loyalty by posting a TikTok featuring her car after it caught fire. She tagged the company, revealing how her Stanley cup remained unscathed and still contained ice cubes.
That was the best testimonial Stanley could have hoped for. It gained viral traction, and the company's president capitalized on it by releasing a response within 24 hours.
This video's strength lies in its simplicity and, undeniably, the major surprise element. While a company doesn't promise to gift a customer a new car daily, the takeaway is that sometimes the essential message surpasses execution. And your brand's story could just be a genuine moment away from going viral.
What we admire about this impactful brand video:
- Excellent PR transforms misfortune into a chance to highlight the brand's dedication to its customers.
- Direct approach, with the president engaging with the customer, adds a personal touch that resonates with the intended audience.
- Minimal setting and absence of any special effects underscore the brand's genuineness and emphasis on product excellence.
3. Volvo Trucks' Epic Split explanatory video
Volvo Trucks' video is an outstanding example of imaginative branding and product display.
The campaign features the legendary Jean-Claude Van Damme executing his renowned split between two reversing Volvo trucks, serving as an impressive product demonstration. While illustrating the steering technology's functionality, it emerges as a compelling advertisement. Most importantly, the video portrays Volvo Trucks as a leader in innovation, dependability, and their industry. Thus, it can be referred to as an explanatory video.
Epic Split etches the brand into memory by appealing to truck drivers, industry experts, and even a wider audience familiar with Van Damme's films. But there's more. This video is a segment of an intricate video project comprising a series of six live tests. These brief videos garnered Volvo over 100 million YouTube views, nearly 8 million shares, and 20K media reports globally. Viewed from this angle, the campaign serves as a strategic and influential marketing tool.
What we appreciate about this brand video:
- Mesmerizing visual aspects highlight the product's stability.
- Product attributes are creatively presented and align with the company's fundamental values and brand image.
- Tranquil backdrop and superior production confer a cinematic quality to the video.
4. EcoWear's brand recognition video
Primarily a brand recognition video, the “Sustainable Fashion Journey” by EcoWear also discreetly functions as an autonomous video explaining the company's eco-friendly production methods.
This concise, one-minute video appears straightforward but is meticulously crafted. Even the presenter is stylishly attired in what is assumed to be organic cotton garments, guiding viewers through EcoWear's sustainable practices, illustrating the brand's core principles.
If your business aims to showcase sustainable methodologies or ethical production processes, let this video content inspire you to create your own brand recognition videos. You'll enhance your communication effectiveness, enrich your visual storytelling, and refine your marketing approach to be more
efficient.
Things we appreciate about this brand film:
- Basic visuals and palette offer an attractive and concentrated storyline.
- Gentle background tunes amplify the calm and environment-friendly theme of the video.
- Material educates the audience about eco-friendly methods, making complicated procedures clear and interesting.
5. Slack's client reviews clip
“So Yeah, We Tried Slack” is an inventive and captivating client review that doubles as a brand publicity piece. Adam, the creator of Sandwich Video Inc., along with his team, shares their initial doubts and eventual appreciation for Slack.
The dialogues take place in the company's open-layout office, with a chatty demeanor that adds a personal touch to the brand. Thus, it feels less like an elaborate sales speech and more like a sincere story about how Slack integrates into and enhances daily work routines.
The alternating account between the Sandwich team and Stewart, Slack's creator, cleverly highlights Slack's influence on team interactions. The persuasive storytelling and narrative approach reflect Slack's collaborative essence, subtly emphasizing its utility.
What captivates us about this intriguing tale:
- Authentic office backdrop boosts the authenticity of the testimonials.
- Relaxed storytelling gives the brand a friendly and relatable image.
- Various viewpoints from team members make the video accessible and engaging to a broad audience.
6. Magic Meal's food service promotion film
Like magic, the Food Delivery Promo video by Magic Meal epitomizes the core of successful branding in meal delivery. Consider it a marketing video intertwined with features of an explanatory clip, subtly educating viewers while promoting the brand's offerings.
This video doesn't just depict; it represents through every visual aspect, from the mouthwatering close-up of sizzling vegetables to the basic graphics symbolizing food items.
Desire to create a similar, impactful brand video? Gather inspiration from how Magic Meal's brand video communicates its essential values using symbolic visuals and crafts a resonant message with the intended audience.
Elements we admire about this brand film:
- Striking visuals convey the brand's dedication to excellence, diversity, and convenience.
- Vibrant hues increase brand recognition, evoke emotion, and stimulate hunger.
- Website snippets and clever visuals effectively communicate the brand's principles and service advantages.
7. Old Spice's brand character/persona film
Once a conventional men's grooming label, Old Spice evolved into a modern, edgy brand aiming at a younger, more varied audience, thus birthing “The Man Your Man Could Smell Like.” The creative team wasn't just focused on enhancing brand awareness with this video; they intended to radically transform the brand's perception.
A bold ad campaign and a quintessential example of a brand identity film, this iconic commercial transformed Old Spice's image. If this style of wit isn't what you envision for your brand, it can still serve as a creative benchmark. The aim is to infuse your brand content with an element of fun and engagement that captivates attention.
Attributes we appreciate about this brand film:
- Surprising and unforgettable wit resonates with a modern audience.
- Unreal seamless transitions add to the ad's unique appeal and memorability.
- Story and setup sketch a daring and humorous brand image, reestablishing Old Spice in the market.
8. Airbnb's targeted audience film
This customized clip by Airbnb, aptly titled “Welcome,” beautifully echoes the brand's character to directly engage its ideal customer base.
The visual experience narrates the brand's story and its mission of making the world more accessible and connected. The video briefly shows how to use Airbnb to find accommodation easily. This appeals to the adventurous spirit of viewers, fostering a sense of trust and community, which are key elements of Airbnb's brand essence.
Producing a brand video that grabs attention and deeply resonates with your audience starts by understanding your target audience and what motivates them.
What we value about this brand film:
- Music enhances the overall cheerful and inviting feel of the video.
- Visuals convey the brand's core message of feeling welcomed anywhere in the world.
- Miniature world visuals grab attention and artistically depict the travel experience.
9. Nike's Margot VS. Lily entertainment-branded films
Within Nike's “Margot VS. Lily” series, an imaginative approach to branded content unfolds, providing insight into building brand awareness through entertainment. The enticing story depicts two sisters — Margot, who professionally struggles and faces relatable life challenges, and Lily, an avid fitness enthusiast, aligning with the active and health-aware demographic Nike typically addresses.
The contrasting plot and broad appeal create a sentimental bond, keeping viewers engrossed, while visuals tacitly promote Nike's merchandise and principles. Yet, you needn't delve this deep for your video creations. Even a set of training clips within your company employing two presenters with differing personas or values can captivate viewers and refresh the usual format.
Aspects we appreciate about this powerful narrative:
- Captivating storyline uses contrast to sustain viewer interest.
- Integrated products bolster the brand presence subtly rather than overtly promoting it.
- Real-life challenges and goals depicted in the characters enhance relatability.
10. ACME's DE&I core values film
Back to the corporate, this illustrative video on core values could easily be considered a corporate culture brand film. Indeed, the curly red-haired woman sporting piercings and a black leather jacket isn't the conventional image of video presenters, especially in corporate contexts. However, she strives to depict her company's DE&I core values, clearly embodying diversity acceptance. Context is key, right?
On clarity, opting for a distinctive presenter obviates the need for complex visuals. Thus, other visuals include elementary motion graphics and a changing backdrop color palette of blue, orange, yellow, and green. Each element sustains viewer engagement and highlights ACME's adaptable and evolving nature.
DE&I projects.
Our favorite aspects of this brand video:
- The unconventional presenter visually demonstrates the brand's dedication to diversity and inclusion.
- A display of individuals from various races, ethnicities, and styles effectively portrays the company's eclectic workforce.
- Bold colors and clear graphics attract the viewer's attention and represent the brand's energetic method of fostering an inclusive work environment.
11. Red Bull's event marketing video
Standing out as a distinctive event marketing video, the “Mission to the Edge of Space” campaign showcases Red Bull's 2012 Stratos project. Teeming with excitement and drama, it is an outstanding illustration of event promotion and brand narrative.
The video presents the daring expedition of athlete Felix Baumgartner, whose goal was to rise 120,000 feet above Earth to the edge of space and execute a stratospheric free fall jump. In doing so, Red Bull identifies itself as a brand that champions extreme sports and leads the way in supporting the frontiers of human potential and scientific exploration.
For your next corporate event, even if it doesn't involve free fall jumps, consider the various methods you can use to transform it into one or multiple videos that spotlight your brand.
Our favorite aspects of this brand video:
- Grandiose storytelling of human ambition and bravery.
- Top-notch production and captivating visuals amplify the mission's intensity and magnificence.
- Brand linkage with innovation, as Red Bull aligns itself with pioneering discovery and scientific progress.
12. Brighton Technologies' company culture brand video
Skillfully designed, Brighton Technologies' company culture and values video underscores the impact of visual storytelling in affirming corporate principles. Although it appears straightforward at first glance, there's more beneath the surface, serving both as a company culture brand video and an educational medium.
The dominant blue color palette evokes a sense of calmness and reliability. The transitions and highlights in the text accentuate the script. This video example demonstrates how subtle elements can significantly influence your content's branding. When planning your next video, remember that incorporating subtle visual details, particularly color, is crucial.
Our favorite aspects of this brand video:
- The presenter personifies the company's values of inclusivity and excellence.
- Strategic use of color and lighting fosters a welcoming and credible environment.
- Text and visuals work together to manifest the company's dedication to its primary values.
How to create impactful brand videos quickly
Interested in leveraging what you've seen and trying your hand at creating your own brand video?
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